Don Ressler is the founder and co-CEO of TechStyle Group. He has been in the online fashion retailer industry for over 10 years and has grown TechStyle Group into a brand that is worth over $1 billion. He has been an entrepreneur throughout his career, having founded his first company in his early 20’s.
Ressler’s first company that he founded, FitnessHeaven.com, was an online website devoted to fitness education and products. He successfully sold the company in 2001 to Intermix Media. He worked at Intermix for a few years, where he met Adam Goldenberg. The business partner on Brandettes have gone on to found a number of online retail websites. The first one they started together was Intelligent Beauty in 2016. This website sells several brands of health and beauty products that are targeted towards women.
Read more: New Sizes for JustFab
Don and Adam came up with the concept of a clothing fashion website that offered a personalize shopping experience that incorporated social interaction on techstyle.com
. They also wanted it to offer the latest trends at an affordable price. The resulting company that they founded was JustFab. JustFab also uses a membership model where their customers pay $39.95 a month and in return receive shoes, accessories, and handbags that are designed for their own personal tastes.
As JustFab grew into a billion dollar company, Don Ressler decided that they should rename the company in order to reflect it’s a technology company. The company is now called TechStyle Group which reflects the company is both a technology and fashion company.
A large part of what TechStyle Group sells is active wear. Don Ressler has always been a fitness buff and practically lives in active wear throughout the day. He wanted to sell active wear that was not only a quality product but one that was fashionable and affordable.
Learn more about Don Ressler: https://www.facebook.com/public/Don-Ressler