The 411 on Doe Deere, and her beauty line, Lime Crime

If anybody knows beauty, it is Doe Deere. She never lets a day go by that is boring and without excitement, all the way from her pouty lips and mascara kissed eyes, to her different unicorn colors that she keeps in her hair. She has taken her love of beauty to the next level by creating a brand that is full of fun and color to make your life pop. Here is everything you need to know about this up-and-coming business owner and and her company that is taking the beauty industry by storm.

 

Doe Deere was born and raised in Russia, moving to the United States when she was 17 years old. She moved to New York City, and claims both areas as where she began her inspiration and drive behind makeup products, while keeping up on the latest styles and trends. She started her journey with a dream of becoming a musician when first coming to The States, and used that opportunity as a jump off to learn about the beauty business. While working in the industry she discovered her love of makeup tips and how to express herself as an artist in a different means.

 

Doe Deere knew from a young age that she was going to be ambitious, with a life that involved running a business. At the young age of 13 she was already selling temporary tattoos to her classmates at school. She was able to make it a trend, insisting that it was the popular belief to wear temporary tattoos. Her classmates followed and she started to learn the power of marketing on a very simple level.

 

Doe Deere always had a passion and gravitated towards bright and unusual colors while breaking into the industry. Back in 2008 they were impossible to find because the industry was still very much geared towards having a natural look. Everything was earth-toned colors. This is when Lime Crime was born. She couldn’t find bright colors so she decided to start making them on her own. After making the line of beauty products, she was surprised to see how many girls also wanted to have these bright and vibrant colors in their beauty mantra.

 

The Lime Crime mission is to revolutionize makeup, and wants you to be able to express yourself in a positive way about being an individual. Lime Crime is trend-setting and taking over the internet, and while being bright and vibrant, is made from vegan and cruelty-free products.

 

With Doe Deere at the helm of the company, she will continue to preach that she makes makeup for girls and boys like her, who express themselves unapologetically, with the freedom to be you. The vision of Lime Crime will continue to inspire you to be the Unicorn you always wanted to be, allowing you to be that individual that you have deep-rooted inside of yourself. You too can be a self-proclaimed Unicorn Queen.

 

Visit https://limecrime.com to learn more.

Kate Hudson’s Fabletics: Innovating the Athleisure Shopping Experience

A true child of Hollywood with Academy-award winning actress Goldie Hawn as her mother, Kate Hudson has been around the television and film scene her whole life. Hudson rose to mainstream fame with her breakthrough role as Penny Lane in the Cameron Crow film Almost Famous. With her background, Hudson surprised many by taking on the role of businesswoman and launching her athleisure brand Fabletics.

 

Fabletics started as the brainchild of Don Ressler and Adam Goldenberg, founders of the TechStyle Fashion Group. The pair noticed the lack of options in women’s workout clothing and felt a fashion-forward athleisure brand could be popular. The two knew that the brand would need a female partner in order to be successful. They reached out to Kate Hudson, who in their opinion epitomized the brand’s core values. She joined Ressler and Goldenberg not just as the face of Fabletics, but also as a business partner. She’s became fully involved with the business, advising the design process, reviewing weekly sales numbers, and developing the social media marketing strategy. Hudson committed to producing high quality products that she, herself, would use.

 

Fabletics is a fashion business built for the 21st century. The brand utilizes a membership business model and, following the recent shift in online consumer habits (84% of people make purchases based on customer reviews), enacts review-based marketing strategies. These tactics make Fabletics a competitor with bigger, more traditional retail brands.

 

Fabletics can attribute much of their success to the crowd power that’s been leveraged behind the brand. By committing to producing high quality products, the company believes that receiving positive reviews will lead to new customers. So far this principle seems to be working in the brand’s favor. Although Fabletics suffered setbacks in the beginning, such as scrapping their first order (worth $330k) because of bad quality, the review-based marketing methods have been lucrative. Since the brand’s launch in 2013, Fabletics has pulled in more than $235 million, grown by 200%, and have built their membership to over a million customers.

 

The company also likes to get to know their customers through collecting a massive amount of data. Fabletics uses multiple points of data collection through their social media to determine product design, quantities, and inventory. Another unique aspect to the company’s data collection is the ability to retain their customers’ personal preferences, allowing the brand to recommend products and match customers with outfits. A recent collaboration with pop singer Demi Lovato to create The Demi Lovato for Fabletics collection shows the company isn’t slowing down anytime soon and strives to continue innovating the consumer retail experience.

 

If you want to see what Fabletics gear fits you and your personal style, take the Lifestyle Quiz.

Finding Clothes that Look and Feel Good With Fabletics

There is more than one aspect to how fashion can influence self esteem. One aspect is how the clothes look. Many people judge fashion by how the clothes look. They do not pay as much attention to how the clothes feel. Somehow, this can take people to the conclusion that high fashion is not comfortable. The truth is that there are clothes that look and feel good. People who are willing to use some creativity are going to find these types of clothes when they take the time to look and explore. One of the best ways to look for these clothes is to look at the companies and the designers.

 

Among the companies people will find when they look for clothes that feel and look good by company is the TechStyle group. They will most likely find TechStyle through Fabletics, a brand that sells athletic clothing with a stylistic twist. While the clothes are sold as athletic clothing, they can be worn in other settings as well. The design on these clothes bring about a great sense of comfort and are complementary to the body. One of the reasons that this is a great advantage for customers who are interested in fashion is that comfortable clothing also makes people feel better. Therefore, clothes that look and feel good are likely to bring about great feelings of worth.

 

One of the best aspects of the TechStyle group is that it allows people to explore their styles in ways that they couldn’t with any one company. One thing about style is that there are tons of aspects of style. For one thing, style goes far beyond patterns and logos. Style is also something that deals with the cut, shape, and fit. While it is common for women to wear tight fitting clothing from Fabletics and other companies, there are some women who prefer the breathing room that they can get from loose fitting clothing.

 

The best part about fashion is that it is very individual. Therefore, while people can get tips from others, the one thing that matters the most is how they feel about the clothes they wear. One of the best things about fashion is that people should dress for themselves in many cases as it is acceptable to the dress code. Fabletics offers women the chance to dress in the type of style that they have always wanted for themselves.