Whitney Wolfe Herd is the mastermind behind the app Bumble. She came up with the concept of a dating app where women are empowered by being the only one able to make the first move. Since this app launched in 2014 it has taken the dating world by storm. Millions of people now use it, hoping to find a great match.
In 2016, she successfully launched Bumble BFF, or Best Friends Forever. It’s a new and exciting way to find great friends when out and about. In 2017, Whitney Wolfe Herd established Bumble Bizz which is used to build professional connections with others.
Bumble is used in 144 nations and by over 35 million people. The success of Bumble led to her being named as one of Forbes “30 Under 30” for 2018. Besides Forbes, she has also appeared on the magazine covers of WIRED and Fast Company.
Her staff at the headquarters of Bumble is entirely women. They will have meetings about how to deal with various issues that the users of Bumble, and other dating apps, encounter. This can include ghosting, which is when someone will stop all contact with a romantic partner abruptly disappear and cease all communication. Other issues are people taking selfies with no shirts on and the dreaded pics from guys showing their genitalia. Bumble founder feared she’d be blacklisted after Tinder lawsuit
Talking about ghosting in particular, Whitney Wolfe Herd said that the agenda should be how to encourage people to not engage in this sort of activity rather than punishing those who do it. She wants the app to be a positive and uplifting experience for people. She says that for those who ghost she wants them to see things from the other side. Tinder and Bumble Are Seriously at War
There are many accounts of heterosexual women having terrible experiences with dating apps. There are websites dedicated to sharing the most horrific pickup lines they have received and other ones where women describe being treated in a very hostile manner if they reject a guy. It’s issues like these that Whitney Wolfe Herd is trying to clean up and make dating the positive experience it should be. The 28-year-old CEO of Bumble travels with a bodyguard after staff details were posted on a neo-Nazi website
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