Luiz Carlos Trabuco is the CEO of Bradesco and they are one of the largest banks in Brazil. Trabuco, as he is known in the business, has served in this capacity since 2009. At that time Bradesco had been surpassed as Brazil’s largest, private bank. Trabuco downplayed the need for Bradesco to regain their top ranking and instead insisted they focus on providing the best customer service in the local communities that they serve.
Recently, Luiz Carlos Trabuco and Bradesco agreed to purchase the Brazilian branch of HSBC for US $ 5.2 billion. With this bold stroke engineered by Trabuco, they are now back in the running to be the leader of the private banking industry in Brazil. He has detailed that this acquisition is the equivalent of six years worth of organic growth. Bradesco will continue to pursue organic growth as well as pursue additional opportunities for acquisitions. A branching strategy is also in place and is subject to regular reviews in the hopes of increasing its performance.
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This important acquisition has been the catalyst for Trabuco to be named Entrepreneur Of The Year In Finance by DINHEIRO. Luiz Carlos Trabuco has a long and distinguished history with Bradesco. He has worked for the company for over forty years and has demonstrated great loyalty to Bradesco. He has served in a tremendous variety of capacities and steadily risen through the ranks. He has gained valuable experience in marketing and private pensions to name a couple of areas.
Luiz Carlos Trabuco was an important figure when he served in the marketing division of Bradesco. During his tenure as the Marketing Chief, he modernized the publicity of Bradesco and established good relations with the media. Hitherto Bradesco had little to do with reporters and media figures preferring autonomy.
The insurance arm of Bradesco brought a lot of attention to the outstanding performance of Trabuco. He helped substantially increase the company’s profits through the growth of their insurance business. He spent several years, providing solid leadership in this area until his name was considered for the post of President.
The position of President at an institution like Bradesco has a great deal of influence in Brazil. It is associated with some of the largest movements of capital in the whole economy. Huge projects are often in need of the comprehensive services of a bank like Bradesco. Influential government and business leaders often follow the opinions of the President of Bradesco.
Serving as the fourth President in the bank’s history, Trabuco succeeded Márcio Cypriano. He has continued to grow the bank’s assets like his predecessor and continues to provide steady, soft spoken expertise which serves the bank well. He dresses conservatively and avoids flashy displays of wealth and success. He is a happily married family man with three children.
Luiz Carlos Trabuco began his term as President at a challenging time. The bank had slipped from its perch as the largest private bank and economic outlooks were slipping. Despite this situation, Bradesco has flourished under his hand of leadership.