If anybody knows beauty, it is Doe Deere. She never lets a day go by that is boring and without excitement, all the way from her pouty lips and mascara kissed eyes, to her different unicorn colors that she keeps in her hair. She has taken her love of beauty to the next level by creating a brand that is full of fun and color to make your life pop. Here is everything you need to know about this up-and-coming business owner and and her company that is taking the beauty industry by storm.
Doe Deere was born and raised in Russia, moving to the United States when she was 17 years old. She moved to New York City, and claims both areas as where she began her inspiration and drive behind makeup products, while keeping up on the latest styles and trends. She started her journey with a dream of becoming a musician when first coming to The States, and used that opportunity as a jump off to learn about the beauty business. While working in the industry she discovered her love of makeup tips and how to express herself as an artist in a different means.
Doe Deere knew from a young age that she was going to be ambitious, with a life that involved running a business. At the young age of 13 she was already selling temporary tattoos to her classmates at school. She was able to make it a trend, insisting that it was the popular belief to wear temporary tattoos. Her classmates followed and she started to learn the power of marketing on a very simple level.
Doe Deere always had a passion and gravitated towards bright and unusual colors while breaking into the industry. Back in 2008 they were impossible to find because the industry was still very much geared towards having a natural look. Everything was earth-toned colors. This is when Lime Crime was born. She couldn’t find bright colors so she decided to start making them on her own. After making the line of beauty products, she was surprised to see how many girls also wanted to have these bright and vibrant colors in their beauty mantra.
The Lime Crime mission is to revolutionize makeup, and wants you to be able to express yourself in a positive way about being an individual. Lime Crime is trend-setting and taking over the internet, and while being bright and vibrant, is made from vegan and cruelty-free products.
With Doe Deere at the helm of the company, she will continue to preach that she makes makeup for girls and boys like her, who express themselves unapologetically, with the freedom to be you. The vision of Lime Crime will continue to inspire you to be the Unicorn you always wanted to be, allowing you to be that individual that you have deep-rooted inside of yourself. You too can be a self-proclaimed Unicorn Queen.
Visit https://limecrime.com to learn more.